
Lucas22
Two years at a technology venture capital fund in Copenhagen. Built his first company at 16. Handles the commercial side: brands, pricing, negotiation.
A creator-side network for YouTube channels in the middle of a breakout
We represent a select group of creators and handle the business around sponsorships: finding the right brands, negotiating rates and terms, and protecting the creator's time, value, and audience trust.
Some of our creators are breaking out. Others already reach hundreds of thousands of viewers per video. What they share is exceptional content, strong audiences, and a business that deserves to be handled properly.

We put Axen together with Shortform.
Who we are
Young enough to get it.
Serious enough to handle it.
We are YouTube enthusiasts first. We admire creators who make original, thoughtful long-form content and build audiences that genuinely care about what they produce.
We stay selective because audience fit matters. The best sponsorships do not feel bolted onto a video. They make sense for the creator, the people watching, and the brand.

Two years at a technology venture capital fund in Copenhagen. Built his first company at 16. Handles the commercial side: brands, pricing, negotiation.

Three years drafting commercial contracts at one of Denmark's leading law firms. Handles the terms, so creators never sign something they should not.
How we get paid
No retainer.
Success fee only.
If we don't help you make money, we don't get paid. Simple alignment.
Two ways creators use us
Outbound
The views are there. The brand emails are not.
High, consistent views but a sub count that makes brands hesitate? We go to the brands that should already be in your inbox, frame the channel properly, and open the conversation for you.
Inbound
Brands are reaching out. You didn't sign up for this part
First offers landing and no clear sense of how to reply, what to charge, or what to agree to? We take the threads, value the channel honestly, negotiate, and hand back clean deals so you can stay on the next video.